EXPERIENCE TO PROMOTE: PIEDMONT LAKES TRAINING!

Within the project “LaXURY – Authenticity and Emotions”, promoted by the Distretto Turistico dei Laghi, a fam trip / “Formazione in Tour” took place from May 4–6, involving 11 tourism professionals from Regione Piemonte, VisitPiemonte and the ATL network.
For us at Turismo Torino e Provincia, it was a valuable hands-on learning experience and a great opportunity for exchange with colleagues—focused on a key topic: a new concept of luxury built on authenticity, quality, and well-being.
From hashtag#LagoMaggiore to hashtag#LagoDOrta and the hashtag#ValliDellOssola, we explored best practices in destination development, including villages, nature, and local excellence.
A meaningful experience that strengthened our perspective and provided concrete insights to communicate Piemonte’s value with greater impact.