TORINO AND ITS SURROUNDINGS WIN OVER SCANDINAVIAN TOUR OPERATORS.

Two days in #Oslo and #Copenhagen to present Torino to the Northern European market, as part of the international promotion activities organized by the Regione Piemonte for the Barolo & Friends event.
B2B meetings, presentations, and tastings of Piedmontese excellence in highly evocative locations highlighted strong and genuine interest from selected Norwegian and Danish buyers.
As Turismo Torino e Provincia, we recorded significant attention from operators towards the richness and variety of our destination’s tourism offer. Notably, Scandinavian tourists are showing growth in 2025.
A clear signal: the Scandinavian market is expanding and increasingly looking towards Piedmont.