In May, Allianz Stadium hosted the Knauf Insulation convention, bringing together sales agents from across Italy. The day opened with a plenary session in the Press Conference Room, followed by a stadium tour, a visit to the Juventus Museum and a team-building activity featuring quizzes, penalty kicks and other challenges organised by our team. The event continued with dinner at the Legends Club overlooking the pitch. A great example of how Allianz Stadium comes to life beyond matchdays, hosting corporate, institutional and mass events, as well as its first-ever concert season.
ALLIANZ STADIUM
27 July 2026
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