On Saturday, January 24, Casa Martini hosted an event that successfully combined culture, entertainment, and local heritage, thanks to its collaboration with Club Silencio.
The event saw an outstanding turnout, with over 800 attendees choosing to enjoy an immersive experience inside one of the most iconic venues representing Made in Italy and the Piedmontese aperitif tradition.
From the early hours of the evening, Casa Martini’s spaces came to life, guiding guests through a dynamic journey across history, production, and experimentation.
A particularly notable aspect was the strong engagement in experiential activities: more than 450 participants joined guided tours of the production facility, gaining in-depth insights into the product and the vermouth-making process alongside the Martini & Rossi team, and experiencing firsthand the craftsmanship that has made the brand internationally renowned.
At the same time, over 150 guests took part in the Tasting Experience within the Academy, becoming active participants in the culture of mixology and responsible drinking.
CASA MARTINI
1 April 2026
At your disposal
Our consultancy is free of charge
Subscribe to our newsletter dedicated to the meeting industry