The association sector, due to its characteristics, is the most important for a congress destination.
That’s why from July 1st to 3rd we took part in the third edition of Italian Knowledge Leaders – The Exchange, the B2B event organized by Convention Bureau Italia, held this year in Rome. The event offers a unique opportunity to connect highly qualified international scientific associations with Italian destinations, convention bureaux, congress centres, and PCO agencies.
Over 200 B2B meetings and a rich and varied programme that also included working tables where participants discussed the topic of bidding for international scientific congresses, with the aim of creating a dedicated best practices guide.
Italian Knowledge Leaders is a development project for Italy’s meetings industry, launched by Convention Bureau Italia in partnership with CRUI (Conference of Italian University Rectors) and supported by the Ministry of Tourism. The initiative involves and supports the Italian academic community with effective, innovative tools for international dissemination and congress bidding.