Our mission is to take Museum guests on a journey through time, where past, present and future become one and the attention to detail conveys beauty and harmony. The search for uniqueness and universality inspired the complete renovation of the Museum, whose new layout was inaugurated on 26 September 2020. Since then it has been hosting thematic events that allow visitors to learn about Rai and its history in an experiential way.
#LESSISMORE is our way of expressing innovation, with lightness and simplicity. Fire, Water, Air and Earth are the four elements that inspired the Museum’s evocative video.
To discover the fifth element, however, it is necessary to visit the historic building of the Rai TV Production Centre in Turin, in Via Verdi 16.
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An interactive and experiential museum located within the RAI TV Production Centre in Torino, where visitors can explore 200 years of radio and television history through historical equipment, TV and radio studio sets, and videos.
The exhibition was renovated in 2020 and recreates the atmosphere of a TV studio, showcasing the evolution from the 1930s with the first radios, to the 1950s with the birth of RAI and the emergence of the first TV icons like Mike Bongiorno and Raffaella Carrà. It continues with highlights from some of the most popular shows, from Rischiatutto to Quelli che il Calcio, Festivalbar to I Migliori Anni, and up to the most recent editions of the Sanremo Festival.