Discover the true heart of Made in Italy with an exclusive experience by Casa Martini, designed to celebrate one of the most iconic expressions of Italian tradition: vermouth.

This event takes you on a fascinating journey through history, culture, and innovation, exploring a brand that for over 160 years has embodied the spirit of the Italian aperitivo around the world.

The guided tour leads you through the experiential path of Casa Martini, where, accompanied by the curators of the company’s historical archive, you will explore a unique heritage of documents, objects, and stories that trace the evolution of an international icon. An engaging immersion into the brand’s history and its global vocation.

The experience continues with an exclusive tour inside the historic Pessione plant, still the beating heart of production. You will step into the core of the production process, discovering techniques, innovations, and secrets that make Martini vermouth unique. A rare opportunity to access iconic locations, including the evocative “vermouth cathedral,” where the magic of blending comes to life.

The journey culminates with a comprehensive understanding of the production process and the cultural value of vermouth, leaving participants with a deep appreciation of this symbol of Italian excellence.