Olivetti and the Magnum photographers

From 13/04/2025 to 26/10/2025
Ivrea
Culture & Tradition

On 13 April, the ‘P. A. Garda’ Civic Museum and the Olivetti Historical Archive Association, in collaboration with Magnum Photos and Fondation Henri Cartier-Bresson, inaugurate the exhibition Olivetti and the Magnum photographers.

The exhibition tells a story: the extraordinary collaboration between the Olivetti industry and some photographers from the Magnum agency during the last century. The Associazione Archivio Storico Olivetti preserves original photographs, proofs, slides and unpublished correspondence between Giorgio Soavi (Olivetti Advertising Research Office) and the agency's Paris office, in particular with the person responsible for Europe, Michel Chevalier. The interweaving of
paper and photographic documents has enabled the curators to bring to light many aspects, as yet unpublished, of the collaboration that began in 1958 for the publication ‘Olivetti 1908-1958’ and continued for much of the 1960s with documents up to 1970.

Ivrea Olivetti Magnum
Museo Civico Garda
Piazza Ottinetti, Ivrea (TO) - 10015, Ivrea

Admissions

Full Ticket€ 7.00
Reduced€ 5.00

From 18 to 25 years old, Over 65 years old, Abbonamento Musei

Timetables

From 13/04/2025 to 26/10/2025
Open

The venues

Museo Civico Pier Alessandro Garda
Uffici del Turismo
Tourist Offices

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