Fam Trip USA: promoting Torino as a destination for events and business travel

From June 10 to 11, Turismo Torino e Provincia, in collaboration with Hilton Turin Centre, hosted a familiarization trip (fam trip) for U.S. tour operators specializing in the #MICE sector (Meetings, Incentives, Conferences & Exhibitions).
This was an important opportunity to showcase the region’s outstanding assets and the many opportunities that make Torino an increasingly attractive destination for the international events and business travel market.
We would like to thank all participants for their interest and valuable exchange of ideas. We are confident that this experience will help foster new opportunities for collaboration and contribute to the continued growth and development of the destination.