4 IMPORTANT TOUR OPERATORS DISCOVERING MADE IN TORINO

For three days, Turismo Torino e Provincia hosted four important Italian tour operators, accompanying them on an exclusive journey to discover the excellence of the Torino area through #MadeInTorino #TourTheExcellent, the project that since 2005 has opened the doors to Piedmont’s industrial and artisanal excellence.
An immersive experience among innovation, tradition, design, culture and taste, discovering the companies that have made Torino famous worldwide:
✍️ Aurora Pen
🍸 Casa Martini - Martini & Rossi
🍫 La Perla di Torino
☕ Lavazza
🍬 Leone 1857
🏎️ Pininfarina
Not just company visits, but authentic behind-the-scenes experiences of Torino’s “know-how”, combined with the city’s iconic landmarks and a unique production heritage that continues to innovate while staying true to its roots.
Enhancing these excellences means strengthening the appeal of #Torino as an experiential tourism destination, able to combine business culture, history and territorial identity.