From April 12 to 15, 2026, Piedmont will take center stage at the 58th edition of Vinitaly, with a dedicated space in Hall 10 curated by the Piedmont Region.
Turismo Torino e Provincia, together with the other Local Tourist Boards (ATL) of the area, will be present with a dedicated desk inside the regional stand, to showcase and promote the territory through food and wine, tourism, and major events.
An event that brings together excellence and an international vision:
✨ the Asti DOCG Wine of the Year 2026
🏆 the ATP Finals trophy on display
📊 the launch of the Wine Market Observatory
As stated by President Alberto Cirio, Piedmontese wine is facing the challenges of new markets by focusing on innovation, promotion, and international openness.
A strategic opportunity to present an increasingly competitive destination that is strongly connected to the world. We look forward to seeing you there!