A circular journey, exploring the story of Lavazza and of the coffee production chain while offering surprising content, information and interaction experiences. A voyage though five different themes: Casa Lavazza, the Fabbrica, the Piazza, the Atelier and the Universo. An immersive experience through the world of Lavazza: one that does not end when your tour is over, and that gives you insightful information, unexpected thrills and memories to cherish.

Reservation recommended on the weekend

Via Bologna 32A - 10152, Torino

info.museo@lavazza.com

prenotazioni.museo@lavazza.com

Book now

Torino+Piemonte Card

Free

Full Ticket€ 12.00

; reservations recommended on weekends and holidays; visits to the Lavazza Archaeological Area by appointment with a minimum of 15 pax: archaeological area: €5; archaeological area + museum: €15

Reduced€ 10.00

Over 65 years old, Groups of minimum 15 pax, under 26

Schools€ 5.00

Including guided tour;

Free

Holders Torino+Piemonte Card

Free

Accompanying people with disabilities, Accompanied people with disabilities, journalists with badges, tourist guides, teachers with stundents, children under 6, Abbonamento Musei holders, Icom members

Culture

The new Nuvola Lavazza building encompasses the company headquarters, a multifunctional space (called ‘Centrale’), a piazza, and the company museum. The Lavazza Museum opens with a multi-sensory and interactive itinerary that traces the history of the company and the coffee production process. In addition to showcasing the product and its evolution over time, the museum highlights the company’s strong focus on visual communication, starting with the iconic characters Carmencita and Caballero, created by Armando Testa. Beneath the museum, there is also an archaeological area where, with prior booking, visitors can explore the remains of an ancient Paleochristian basilica, dating back to the second half of the 4th to 5th century AD, which was discovered during the building's construction.