An information, training and territorial promotion programme dedicated to tourist guides and wine lovers.

The initiative is organised by the Strada Reale dei Vini Torinesi (Royal Road of Turin Wines) in collaboration with the Enoteca Regionale dei Vini della Provincia di Torino (Regional Wine Cellar of the Province of Turin), with the involvement of the members of the Enoteca and the Strada Reale, the municipalities of Pinerolo, Susa, Carema and Chieri, and the FAI (Castello di Masino).

The programme covers the entire Strada Reale area, divided into different geographical areas, with the aim of designing a programme that highlights a coherent and shared mapping of the wine, cultural and landscape heritage, promoting a unified and informed narrative of the area.

The calendar includes five events, each lasting half a day (2:00 p.m. to 7:00 p.m.), followed by an aperitif with wines and local products selected by the Regional Wine Shop for each area.

All the planned meetings combine: field experiences and guided tours of the host territories; educational moments dedicated to reading the landscape, local history and oenology; tastings of local food and wine products curated by the Enoteca Regionale dei Vini della Provincia di Torino.

The scheduled stops are:

11 February 2026 – Pinerolo (Pinerolese)
18 February 2026 – Susa (Val di Susa)
25 February 2026 – Carema (Canavese)
4 March 2026 – Castello di Masino (Canavese)
11 March 2026 – Chieri (Collina Torinese) .

Each meeting will welcome a maximum of 40 participants and will conclude with the awarding of a certificate of participation. Registration is mandatory.