Through the history of Numero Uno, Borgatta’s Factory takes us on a journey through Italian music, as well as through the stories, memories and anecdotes that accompanied the creation of some of the most beloved songs of all time.
Founded in 1969 by Lucio Battisti and Mogol, together with Mariano Rapetti, Franco Daldello and Sandro Colombini, the label was born as an act of creative freedom, destined to change the musical landscape of our country.
From Lucio Battisti to Ivan Graziani, from Bruno Lauzi to PFM, and many other key figures of an irreplaceable era, the narrative weaves together music and memory, hits and behind-the-scenes stories, chance encounters and brilliant insights: not just records and charts, but also little-known episodes, personal accounts, curiosities and snippets of life that capture the human and artistic atmosphere of those years.
A journey spanning over thirty years that traces the history of Numero Uno and, at the same time, that of Italian song, recounting how a veritable cultural universe emerged around a record label – one capable of leaving a profound mark on the collective imagination.
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