TORINO IN A HEARTBEAT is the new video promoting Torino MICE, a destination that pulses with life.
The TORINO IN A HEARTBEAT concept has a double meaning: it tells, on the one side, about the dynamism of the city, the passion that animates it and the exciting experiences it offers (the heartbeat), and on the other hand about its strategic central position, reachable from every corner of Europe.
With a fast-paced and engaging rhythm, it starts from TORINO HEAR THE BEAT, that arrive at the final claim of the video's title, passing through keywords that describe the city's distinctive features, such as BEAT, The rhythm of Torinese life, from big events to nightlife; HEAT, the passion and warmth of people, the Torinese hospitality that makes every event special; SEAT, the ability of Torino to host major events and conferences with state-of-the-art facilities; MEET, the perfect place for high-level meetings and networking; PART, Torino as a key part of Europe's network of conference destinations; SMART, the innovation and technology of the city's infrastructure; START, Torino as a starting point for new connections and projects; and HEART, the heart of Torino as a central and strategic conference destination in Europe.