For those who wish to delve deeper into the history, values, and essence of the brand, the Martini Privilege Tour is an immersive experience that blends aromas, knowledge, and innovation: a fascinating journey through past and present, set in Casa Martini, the historic heart of the brand.
Guided by our experts, visitors begin the tour with a sensory introduction to vermouth, exploring botanicals, selected wines, and aromatic herbs in the new museum section dedicated to ingredients and production.
The experience continues inside the Mondo Martini Gallery, the corporate museum that preserves the soul of the brand. Here, visitors can explore historical archives, admire iconic bottles, and revisit the legendary advertising campaigns that helped shape Martini’s identity over the years. A journey through the brand’s origins, its secret ingredients, and the key figures who made Martini history.
The tour also includes exclusive access to the production plant, with stops in the spectacular “cathedral” and the alembic room, where Martini’s savoir-faire comes to life.
The experience ends with a guided tasting of three Martini products, along with the opportunity to purchase special editions in the dedicated shop.
Piazza Luigi Rossi 2 - frazione Pessione, Chieri
Admissions
Holders Torino+Piemonte Card
Over 65 years old, Piemonte Card, Business Museums, Visitors to the MAUTO Museum
Holders Abbonamento Musei Piemonte
Abbonamento Musei, Students (18–25 years old), Holders of a Trenitalia train ticket
Children (6–17 years old)
People with disabilities, Accompanying people with disabilities, Children (0 - 5 years old), Persons with disabilities over 74% and their companion, ICOM members, licensed tour guides, journalists.