For those who wish to delve deeper into the history, values, and essence of the brand, the Martini Privilege Tour is a fascinating journey through past and present that comes to life at Casa Martini, the historic heart of the brand.
Accompanied by expert guides, visitors discover aromatic herbs in the section dedicated to ingredients and production. The journey continues inside the Mondo Martini Gallery, which preserves the very soul of the brand: here, you can explore historical archives, admire iconic bottles, and retrace the famous advertising campaigns that have shaped MARTINI’s identity over time.
The tour also includes exclusive access to the production plant and concludes with a guided tasting of MARTINI products, paired with the opportunity to purchase special editions at the dedicated shop.
Tour available in Italian.
Piazza Luigi Rossi 2 - frazione Pessione, Chieri
Admissions
Holders Torino+Piemonte Card
Over 65 years old, Piemonte Card, Business Museums, Visitors to the MAUTO Museum
Holders Abbonamento Musei Piemonte
Abbonamento Musei, Students (18–25 years old), Holders of a Trenitalia train ticket
Children (6–17 years old)
People with disabilities, Accompanying people with disabilities, Children (0 - 5 years old), Persons with disabilities over 74% and their companion, ICOM members, licensed tour guides, journalists.