Presentation of the Einaudi book by and with Riccardo Falcinelli, with Andrea Bozzo.

The face is the part of the body most subject to attributions of meaning: even if we tend to consider them something ‘natural’, faces are always a cultural construction.

From Alexander the Great to Rita Hayworth, from Elsa in Frozen to the Kinder child, from the icon of Christ to the photos on grandparents' tombstones, with depth of analysis and narrative verve, graphic design, after Cromorama and Figure, invents a “faciology” calling into question art, semiotics, neuroscience, political history, fashion and cosmetics.