Tra storia, chiese e bollicine: alla scoperta di Chieri e del Museo Martini

18 November 2026
Torino
Pallina Gialla
Guided tours

The tour will depart from Torino at 9:00 am and take participants on a journey through the historical and cultural heritage of Chieri, exploring the atmosphere of its medieval old town, its churches, ancient towers and the palaces of wealthy merchant families. The itinerary will include some of the city's most significant landmarks, from the Cathedral of Santa Maria della Scala and the Baptistery to the former Jewish quarter and the historic streets of the town centre, highlighting Chieri's commercial history and centuries-old textile tradition.

In the afternoon, the tour will continue with a visit to Casa Martini, in Pessione di Chieri, offering an insight into the history of the renowned brand and Piedmont's winemaking tradition. The visit will include the Martini Museum of the History of Enology and the historic production facility, where participants will discover the evolution of winemaking, the tradition of vermouth and the close connection between the brand and the local area.

A journey through history, culture and flavours, discovering the heritage and excellence of the Chieri area and Piedmont.

Optional lunch at an additional cost, not included in the participation fee.

We are scheduled to return to Torino at 6.30 pm. 

The visits are organised with the support of the Camera di commercio di Torino, in collaboration with Ascom and Confcommercio Chieri e Torino, and coordinated by Turismo Torino e Provincia.

Tour Grafichepalinsesto
Piazza Castello - Davanti all'Ufficio del Turismo
Piazza Castello angolo Via Garibaldi - 10122, Torino

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