Every day we make dozens of decisions: what to eat, how much to save, how to use energy, which services to activate. But are we really free to choose? And above all: why do we sometimes make choices that we later regret?
Today's economy does not only study numbers and markets but real people, with little time, a thousand distractions, and many habits. The architecture of choice is the way in which options, rules, forms, apps, and menus are constructed: seemingly small details that greatly influence our behavior.
Simply changing the order of choices on a list, simplifying a form, or setting a default option can help people eat better, save more, or reduce waste—without obligations or prohibitions.
The first event of 2026 in the GiovedìScienza series uses concrete examples to illustrate how ‘gentle nudges’ can improve everyday decisions and public policy while respecting individual freedom. Because often it is not a question of choosing more, but of choosing in a better context.
Guiding the audience in this investigation is Professor Luciano Canova, professor of economics and behavioral economics at the Enrico Mattei School of ENI and the University of Pavia.
Palazzo San Daniele, Piazzetta Franco Antonicelli , Torino