Casa Martini is situated in Pessione, less than 30 km from Torino. Its walls harbour over 160 years of tradition: a history woven from passion, people and authentic ‘Made in Italy’ craftsmanship.
Let yourself be swept away by immersive experiences that will take you on a journey of discovery through MARTINI Vermouth, via a tour of the historic production facility and tastings of its iconic products.
So many experiences to enjoy:
- DISCOVERY TOUR: an immersive journey exploring the history and production stages of MARTINI Vermouth, culminating in a guided tasting of its most iconic products.
- COCKTAIL EXPERIENCE: an exclusive mixology masterclass with an expert bartender who will reveal the secrets behind the preparation of signature MARTINI cocktails.
- VERMOUTH CLASS: following in the footsteps of the ancient secret formula guarded by the MARTINI Masters, this experience allows you to try your hand at creating your own vermouth, balancing the aromatic notes.
- MARTINI ULTIMATE EXPERIENCE: an activity designed for groups, taking you on a journey of discovery through the entire MARTINI range via a dynamic, interactive tasting accompanied by specially curated food pairings.
- MARTINI PRIVILEGE TOUR is the most comprehensive and immersive way to discover the authentic heart of Casa Martini. A guided tour that reveals the anecdotes and history of Casa Martini, the selection and processing of the various ingredients – from aromatic herbs to wines – right through to the delicate steps that the Master Blender, the oenologist who creates the various MARTINI products, carries out with professional expertise and creativity. The Martini Privilege Tour is also the tour offered as part of the Made in Torino Tour The Excellent.
MARTINI’s story encompasses a hundred others: a grand portrait in which everyone can recognise themselves, enjoying a personal and unforgettable experience. This is precisely what makes it unique: offering, through a brand’s journey, an authentic, engaging and bespoke experience.
Casa Martini is open to the public at weekends, from 11.00 to 19.00, whilst during the week it is accessible by appointment for private tours.
Easily accessible in just 20 minutes by train from Torino Porta Susa or Torino Lingotto stations (stop: Pessione)
As part of the Made in Torino Tour The Excellent, visitors can enjoy the Martini Privilege Tour, a tour dedicated to exploring Casa Martini and its production processes, followed by a tasting session.
SAFETY REGULATIONS: Online booking is required – Sturdy, closed-toe footwear with a non-slip sole must be worn for the factory tour