Leone 1857 is an Italian company which, for 170 years, has been combining flavour, ‘Made in Italy’ craftsmanship and aesthetic innovation through products that have become symbols of the confectionery tradition.
From its iconic pastilles to sweets, from jellies to chocolate, every creation is crafted from carefully selected ingredients and a constant focus on quality, with the aim of transforming every bite into a little moment of happiness.
This vision finds its fullest expression in the opening to the public of La Fabbrica della Felicità, a new experiential space that combines a museum and production facilities in an immersive journey of discovery through the Leone universe.
La Fabbrica della Felicità is Leone 1857’s new experiential museum, located in Collegno, on the outskirts of Torino, and dedicated to 170 years of history, creativity and Italian confectionery culture.
Spanning 7,000 square metres, the complex combines museum and production facilities in an immersive, multi-sensory journey into the heart of the Leone world.
Through interactive installations, scenographic spaces, scents, stories and views of the production lines, visitors can observe the processes through which Leone’s specialities take shape and discover the value of the craftsmanship, raw materials, recipes and imagery that have defined the brand since 1857. A journey through history, production and wonder, from the iconic Leone chocolate pastilles to the ingredients, colours, shapes and packaging, right through to the final tasting experience.
Guided tours, workshops and special itineraries are available by booking. The venue also hosts corporate events, meetings, team-building activities and private functions. The experience is rounded off by a café and a shop, both freely accessible to the public.