Juventus Museum & Allianz Stadium

Juventus Museum was inaugurated on 16 May 2012. Designed by a group of undertakings under the supervision of Architect Benedetto Camerana, the stadium was conceived according to cutting-edge standards, prioritising technology and interaction while respecting its nature of exhibition space for objects of cultural and historical interest.

The company’s goal was to give life to a creature with two souls: modern and interactive on the one hand, traditional and classic on the other. Thanks to the use of new technologies, Juventus Museum provides both a sports and a sociological overview through sports history. Through several documents, the Museum tells the story of both Juventus team and urban and national football; by means of an overview on the most significant events that took place worldwide form the end of the XIX century, it also tells Turin’s and Italy’s story. Tradition and forward-thinking intertwine, thus making this structure one of the most important and renowned sports museums in the world; it is also the only exhibition space on the Euroasiatic continent – besides the House of European Football in Nyon, in Switzerland – to permanently host the cups of the six competitions managed by the Union of European Football Associations (UEFA).

Juventus Museum covers an area of 1,500 square metres; it is completely bilingual: this makes for a pleasant visit where visitors can enjoy the multimedia contents independently.

For info about prices: www.juventus.com/it/biglietti/museum-tour/juventus-museum-stadium-tour

August Promotion - Benefits for Torino+Piemonte Card holders: fixed price, no weekend surcharge, for the Stadium Tour.