On Saturday, February 7th 2026, the producers from the Strada del Barolo (Barolo Wine Route) will present the “King of Wines” in an exclusive, high-level tasting event held in the elegant halls of Palazzo Barolo. This palace was the residence of the last Marquises of Barolo, Carlo Tancredi Falletti and Giulia Colbert, to whose foresight and modernity a large part of the Barolo wine’s fame and fortune is owed.
An Exclusive Journey into the Heart of Barolo
- Meet the producers: you will have the opportunity to meet the winemakers, who will guide you in discovering Barolo in its infinite facets, with the chance to taste different cru vineyards and vintages.
- Tastes of excellence: the Barolo will be paired with small samples of agri-food products, offered by the companies associated with the Strada del Barolo.
- Tasting freedom: a single ticket allows you to sample the wines of all the participating producers, with no limit on the number of tastings.
- An exclusive souvenir: each participant will receive a complimentary wine glass to take home as a memento of the evening.
Premium experience: the Tasting Lounges
Do you want to delve deeper into the history and current trends of Barolo? The Tasting Lounge (Salotto-Degustazione) is an exclusive moment that precedes each session: the producers will discuss key themes and offer a wine that is particularly representative of their winery, which will not be available in the main tasting event.
Event details and times
The event will be held in two sessions to ensure the best possible tasting experience:
FIRST SESSION
- 2:30 PM – 3:30 PM: tasting lounge (event preview)
- 3:30 PM – 6:00 PM: tasting event “Il Barolo a Palazzo Barolo”
SECOND SESSION
- 6:00 PM – 7:00 PM: tasting lounge (event preview)
- 7:00 PM – 9:30 PM: tasting event “Il Barolo a Palazzo Barolo”
Tickets
- Event only: € 37,00 + fees online pre-sale / € 45,00 on-site (subject to availability)
- Event + Lounge: € 47,00 + fees online pre-sale / € 55,00 on-site (subject to availability)
Via delle Orfane 7, Torino