To Made in Torino Tour the Excellent the ‘Corporate Heritage Network 2024’ award as best practice of territorial networking aimed at attracting industrial tourists. The final award ceremony was held in Rome on November 22, 2024 at the Confindustria Congress Center as part of the Corporate Culture Week.
The award is part of the Corporate Heritage Awards, which aim to highlight companies that stand out for their ability to promote their past in an original and effective way. The initiative was launched by the University of Sannio, where the academic spin-off Leaving Footprints, entirely dedicated to heritage marketing and the strategic promotion of the historical and cultural heritage of companies, launched the award, now in its fourth edition.
The Scientific Committee for the evaluation of projects is chaired by Dr Antonio Calabrò, President of Museimpresa and Director of the Pirelli Foundation, and is composed of representatives from all the most important associations of historic Italian companies (Museimpresa, Unione Imprese Storiche Italiane, Associazione Marchi Storici d'Italia, I Centenari, SudHeritage, AIDAF), the most prestigious academic research centres on the subject (HeritageHub of LIUC University, BiblHub of Sapienza University of Rome), scientific societies (Italian Management Society, Italian Marketing Society), the trade association of communication agencies (UNA - Aziende della Comunicazione Unite), as well as Confindustria.
The final award ceremony was held in Rome on 22 November 2024 at the Confindustria Congress Centre, as part of Enterprise Culture Week.