A few kilometres from Turin 160 years ago the brand that would revolutionise the world of the Made in Italy aperitif was born: Martini.
Right here, in Pessione, is Casa Martini, the brand's home, where you can enjoy unique experiences to learn about the world of vermouth, the art of mixology and the history of Martini.
The Martini Privilege Tour is a tour through the history and flavours of Martini. The tour begins with the discovery of the herbs and the steps in the production of vermouth, then continues with a gallery of the brand's most iconic bottles and advertising campaigns.
The tour ends with the production plant, a guided tasting and a visit to the shop to discover exclusive items.
Minimum age: 18 years
Company shopping: 10% discount OPEN FACTORIES 2025