A tour that narrates the metamorphosis of Torino through design, starting from the origins of its manufacturing vocation to the most innovative expressions of contemporary creativity.
The meetting point is in front of Eataly but the itinerary begins at the Carpano Museum, where the history of vermouth comes to life in a sensorial display celebrating Torino's know-how. It continues in the heart of the Lingotto Complex, once FIAT's industrial colossus and now a symbol of urban regeneration: a multifunctional centre that hosts culture, commerce and architecture.
The itinerary ends at the Pinacoteca Agnelli, a museum on the roof of the former FIAT factory in the Lingotto. The Casa FIAT project is an exhibition itinerary that, through images, objects and documents, tells the story of FIAT intertwined with that of the Torino factory.
The visit ends at the Pista 500, where art, design and industry dialogue in an immersive experience that conveys the ever-changing soul of Torino.
The tour ticket also includes admission to the Pista 500.
Duration: 2 hours
Tour language: Italian
The tours are part of the project "Torino. Dire Fare Vedere Design. Una città creativa UNESCO" financed by the Ministry of Tourism and in collaboration with the City of Torino, Torino Urban Lab, Circolo del Design and the associations Federagit Confesercenti and G.I.A. Torino and Turismo Torino e Provincia.
Admissions
Junior 12-17 years old
Over 65 years old
Abbonamento Musei
Holders Torino+Piemonte Card
Holders Royal Pass
Children 0-11 years