The event revolves around peppermint and medicinal herbs grown in this corner of Piedmont, where the soil is particularly well-suited to their cultivation: these plants are then distilled or dried and sold worldwide to the food and pharmaceutical industries, as well as the supplements market.
The programme includes competitions, exhibitions, shows, music, food and wine, workshops, sport, entertainment and plenty of stalls where you can find peppermint, camomile, passionflower and the many medicinal plants grown here, as well as an incredible variety of processed products, ranging from syrups and liqueurs to chocolates, sweets, herbal teas, biscuits and many other items.