Restoring body and spirit to the people of Turin: this seems to be the destiny, written over time, of the place that since 2013 has been home to The Tea.
Today a point of reference for tea connoisseurs, once a renowned coffee roastery, the shop is mentioned in “Historic Shops and Venues of Turin” (2006):
“The aroma of roasted coffee was already spreading around this place in the late 19th century…”
Its roots date back to 1892, when it appeared as a grocery and colonial goods shop.
In 1920, the Torrefazione Moderna was established: innovation and quality, without forgetting — almost hidden — the first chests of tea. From here, a new story begins.
Today, The Tea is a universe dedicated to tea culture. The trademark “The Tea”, established in 2013, defines its identity; since 2023, the shop has been officially recognized as a Historic Venue of Piedmont.
Over the years, its work has been acknowledged by important guides and institutions, including Bar d’Italia and Maestri del Gusto Torino. Here it is also possible to taste the historic Punch recipe, made with tea and the rare “pomi d’oro” of the time, linked to the 19th-century Turin court.
Claudia Carità, Tea Ambassador.
Open books, scattered notes, a pause with a cup of tea.
My parents ran the Torrefazione Moderna: it is there that my perspective on colonial goods began, later reflected in my studies in Economics, with a thesis dedicated to coffee.
Yet, another path was already there. Those tea chests near the door became curiosity, then research, then a choice.
Today, this journey translates into expertise: years of study, travel, and exchange with professionals. Tea Classes and tasting events share tea culture in venues such as the Museum of Oriental Art, the Academy of Sciences, Palazzo Barolo and the Accorsi Ometto Museum.
An ongoing dialogue between the shop and the world.